Do you sometimes wish you could hire someone to manage your Amazon store for you? It could be because you don’t want to wade into the hassle of day-to-day store management; or it could be because you want next-level expertise to build a scalable strategy. Either way, BOOM’s Experts can really help out. This is a powerful strategy for those who wish to fully benefit from top-knotch industry experts in seeking to grow their store.
BOOM’s Amazon Experts are among the best in the world, managing millions of dollars monthly in Amazon stores for major brands & small sellers alike. Once you’ve selected your product(s), these experts can help manage your store.
Our Amazon experts will help manage your qualifying store for 4 consecutive months. Performance is not guaranteed and can vary. BOOM’s experts will work with directly with the the client and/or their team to launch or enhance direct distribution of its products to maximize its presence on the Amazon marketplace.
This Program Includes:
- Identify opportunities and gain access to the program at Amazon, including, where possible and needed, identifying direct contacts at Amazon
- Develop a cost model for Amazon, if needed, to evaluate the potential profitability of the program and identify optimal products for inclusion
- Run all applicable product lines through various softwares to identify viable products to include in the program.
- Create a program matrix that displays potential revenue & profit by unit
- Set up all applicable Amazon Seller Central Programs and interfaces
- Build a profitable ongoing Amazon program for the client that minimizes operational complexity and increases sales/margin across the entire channel.
BOOM’s experts will incorporate Amazon account marketing and channel management software to maximize channel performance, including:
- Feedback solicitation for product and seller account
- Competitor analysis software to monitor and take advantage of competitor actions
- Auto responses to weekend account messages
- Repricing, if necessary, to maintain Buy Box eligibility and maximize profitability
BOOM’s experts will provide content editing services for:
- Optimization of existing product data for Amazon use, to include Product Titles, Feature Bullets, Short/Long Description, and Categorization and Keywords
- Backfill missing feed data necessary to maximize channel performance
- Add high quality images, and if possible, video supplied by the client
Product Promotion and Marketing
In order to increase sales on the Amazon marketplace, BOOM’s experts will create internal and external marketing campaigns to increase exposure, drive sales, and increase customer product reviews.
- Launch internal Amazon Ads campaign against competitors and drive traffic from passive search audience
- Monthly External website campaigns to drive seller reviews and product sales
- Social media campaigns
- Email campaigns to past customers to increase return buyer ship.
BOOM’s experts will provide limited ongoing access to its personnel with expertise in the marketplace space. These resources will interact with the the client’s internet team, share industry-specific knowledge and best practices along with proprietary intellectual property.
The ongoing tasks will include but are not limited to:
- Continuous optimization of the initial implementation and ensuring maximum exposure and revenue for the client’s products on Amazon channels
- Continuously monitoring the client’s reputation on managed online marketing channels, deliverability and other scores to ensure that the Buy Box is maintained to ensure the Amazon channel is maximized with the least possible impact on overall brand equity
- Working with editorial team to build optimal copy guidelines for Amazon display
- Reviewing existing reporting/business intelligence and providing ongoing best-practice recommendations for forecasting and selling on Amazon and other channels
- Educating the client business owners about the marketplace channels to maximize future growth
- Building out the financial, operations, and metrics for Amazon with the the client team and iterating the initial implementation including building out a strategic replenishment plan
- Continually reviewing and optimizing product descriptions, bullet points, titles
- Working with the client team to acquire secondary marketing images
- Establishing the client Amazon Brand Page
- Utilizing active relationships with Amazon account managers to police brand representation
- Regularly removing duplicate listings, counterfeit listings
- Ongoing management of Seller Feedback on products and Seller Account Rating
- Automatically soliciting positive seller and product reviews to enhance sales and visibility from buyers
- Meeting regularly with the client team to review program work and opportunities
- Continuing management of the client’s Amazon Inventory
- Forecasting the client Inventory Demand
- Training the client’s staff to create Amazon shipment orders
- Providing weekly/monthly replenishment reports
- Providing monthly strategic sales reporting
- Daily management of Amazon marketing tools to enhance product sales
- Amazon Sponsored Product Ads
- Gold Box Promotions
- Gold & Platinum Featured Merchant Status
- Within the client’s parameters, controlling on-site prices to optimize sales/profit
Our Amazon experts will manage your qualifying store for 4 consecutive months. Includes managing listings within an Amazon store, recommending and conducting promotional strategies, and conducting optimization as necessary. Client must still fund any adspend or product promotions, as necessary.